Agenda Day 1, March 20, 2025: (see Agenda Day 2) (back to Strategy Execution Event Summary)
(time zone used is Central European Time)
08.30 – Welcome and Networking
09.00 – Opening Remarks from the Chair
Jasper Kloos, Client Partner, Shibumi
09.20 - Strategic Planning: Align Objectives to Strategy
· The strategic planning process and alignment between/across corporate HQ and business units
· Linking strategy and execution in the strategic planning process
· How to approach the KPI definition process
Andrea Campanino, Vice President – Global Strategy and Marketing, AMMEGA
10.00 – Strategy without Execution is Hallucination - How We Strengthened Strategy Execution at Centrient
· At Centrient we have trialled multiple systems/ ways of working to bring our strategic plan to life.
· The do’s and don’t’s and what is working well for us currently to manage the execution of our ambitious plans
Astrid Bretterbauer, Global Director, Strategic Commercial Planning & Business Intelligence, Centrient Pharmaceuticals
10.40 – Case Study: How Vueling Landed Transformation that Sticks
The global pandemic changed the travel industry. Vueling Airlines knew it needed to transform or risk being left behind. In this session, Vueling’s Head of Transformation Veronica Mae Hull will share insights and lessons learned from “Vueling Transform,” an enterprise-wide program with 20+ initiatives spanning operations, next-generation revenue management, company culture, and more. She’ll share best practices for turning transformation from a one-time project to an always-on discipline, for ensuring AI investments deliver their expected value, and the technology and tools that helped her make transformation stick–on the ground and in the air.
Veronica Mae Hull, Head of Transformation, Vueling Airlines, introduced by Dan Linge, VP GTM Solutions, Shibumi
11.20 – Morning Coffee and Networking
12.00 – Democratising Strategy
· After conducting research with over 600 strategic and operational professionals, we have found that sentiment across the strategic planning and execution process is generally high; but there is a major disconnect between different parts of organisations
· Strategy is still stuck in spreadsheets, slide decks and printouts, with no solution proving able to unite the end-to-end process
· If we're to take our strategy execution into the future, we need to democratise the way we do it, bringing people into every layer of the strategy setting process, and continuing it into the execution and tracking
Simon Crowther, CEO, i-nexus
12.40 – Why Your Strategy Needs a Fresh Perspective — And How AI Fits In
Traditional, static strategies often fail in fast-changing environments, leaving organizations vulnerable to market shifts. This talk introduces the GPS Framework (Goals–Problems–Solutions) as a way to create more adaptive strategies by focusing on real-time problem-solving rather than rigid planning. By structuring strategy in a machine-readable format, organizations can prioritize dynamically and make better decisions. AI plays a crucial role in this approach, helping to identify key problems, generate insights, and automate responses, ultimately accelerating learning and execution. Early case studies demonstrate how embedding GPS into existing processes — such as monthly reviews and cross-functional alignment — leads to greater clarity, transparency, and strategic agility, ensuring companies stay ahead of change.
Kristian Luoma, Co-Founder, In Parallel
13.20 – Lunch Break
14.20 - Cutting across the Hype: Setting up an AI Execution Capability
· Cutting across the Hype: Setting up an AI Execution Capability
· November 2022 – Generative AI breaks the news
· At Amadeus, we believe AI has the potential to transform the travel industry
· AI also comes with significant ethical and regulatory challenges
· Learn how to set your execution capability to seize the AI opportunity, while carefully managing associated risks
Maria Plaza, AI Office Lead, Amadeus IT Group
Ludovic Tardy, Associate Director Strategy Execution & Integration Services, Amadeus IT Group
15.00 – People at the Core
Strategy execution succeeds when people understand their role and have the mindset, skills and tools to fulfill it. By combining human expertise with AI-powered insights, we've helped organizations create clarity at every level—from leadership to frontline teams. We will share real stories of how our clients have built execution as a capability, not just an aspiration.
Lauri Siljamaki, Chief Customer Officer, Tangible Growth
15.40 - Agile Ways of Strategy Execution
Agile Project Portfolio Management and Integration with Corporate Strategy Execution
Christian Barnhausen, Head of Strategy Execution, AXA
16.20 – Afternoon Coffee and Networking
17.00 – The Intersection of Corporate Strategy Execution, Growth and M&A Integration
· Expansion through strategic external acquisitions
· Scaling the organization to support one of the largest growth trajectories in the pharmaceutical industry
· Unprecedented expansions in both production capacity and workforce
Bjoern Leschny, Global VP of Mergers and Acquisitions Integration, Novo Nordisk
17.40 - M&A Integration Strategy – Merger of Equal Size Companies
Jesper Sand Christensen, VP, Head of Group Portfolio Management, Alm Brand Group
18.20 – Closing Remarks from the Chair and End of Day 1
18.20 – 19.20 – Reception sponsored by Shibumi
19.20 – 3-course dinner sponsored by In Parallel
(see agenda Day 2) (back to Strategy Execution Event Summary)